The Real Problem
Every day pulls you a little further from the plan.
You're building a boat and managing a crew while navigating the ship amidst a storm — all while trying to get home at a reasonable hour. A lot of owners end up selling out or treading water ferociously just to stay alive, never getting ahead. So, what gives?
External Pressure
Cash flow surprises. Pricing you can't defend. Decisions made on gut feelings because the numbers arrive too late to matter.
Internal Pressure
The quiet worry that you don't actually know if the business is healthy — you just hope it is.
Philosophical Pressure
You built this to give your family more time and freedom, not to trade one boss for a business that owns you instead.
So, who do you turn to when you need help?
Not Your Traditional Fractional CFO
REP specializes in helping owners scale purposefully and profitably.
We engage with owners at every stage — helping you begin with the end in mind and defining the straight line from where you stand today to where you're actually headed. Getting there takes more than one point of view.
REP's multi-faceted approach brings accounting, tax, and financial advisors together under one roof, giving you the vantage points to see clearly and the clarity to focus.
15+
Years serving Central Iowa Owners
3
Advisors, one dedicated team
MBA & CPA
Plus licensed real estate and business brokerage experience
How It Works
A clear plan, not a sales pitch.
01
Book A Discovery Call
A real conversation to see if it is a mutual fit.
02
Get A Clear Roadmap
We diagnose where you stand today and lay out the plan to get where you're headed.
03
Move Forward With Confidence
An ongoing partnership — working on the business together.
Where We Help
Expertise built around ownership decisions.
Accounting
Clean | Accurate
Historic Cleanup
Bookkeeping
Payroll
Tax
Comprehensive | Timely
Tax Planning
Entity Structuring
Tax Preparation
Finance
Clear | Objective
Budgeting
KPI Dashboards
Forecasting
Strategy
Confident | Aligned
Hiring & Scaling
Ownership Transitions
Mergers & Acquisitions
You get CFO-level strategic expertise without the overhead, the wait, or a full-time hire.
Without A Plan
The slow drift.
Reactive decisions made under pressure.
Financing windows missed.
Burnout from carrying it all yourself.
An exit that undersells what you built.
With REP
The clear path.
Confident decisions made on your terms.
Financing windows caught, not missed.
Support, so you're not carrying it alone.
An exit that reflects everything you built.
Moments That Mattered
Results, not just praise.
“REP guided me through a major stock purchase and supported the previous owner and me as we were exploring buyout options. They brought clarity to what initially felt like a long, drawn-out, and confusing process and helped us reach a true win-win solution. Jimmy didn't just explain the numbers; he provided thoughtful guidance that gave us confidence in each decision along the way. The results speak for themselves: the transaction equally recognized the value the previous owner had fortified, allowed me to maintain financial discipline, and positioned the investment to generate a strong return. Jimmy's expertise made all the difference and gave me complete confidence in our decision. I highly recommend anyone considering selling or purchasing a business to contact REP."
Kevin Frey, Owner of Artistic Ironworks
Accounting
"REP Development & Consulting approaches financials, and we seek to approach our patients, with a high degree of precision and care. Jimmy and Travis are a dynamic duo. Jimmy approaches financials from a strategic, macro perspective, and Travis diligently approaches accounting from a tactical, micro perspective. They operate as an extension of our team and remain only a phone call or email away. We appreciate their follow-through and highly recommend REP Development & Consulting to any owner seeking to level up their practice."
Dr. Ejaz Husain, Physician at Associated Ophthalmologists
Finance
"Not knowing what to expect, Jimmy helped us understand the process. He had answers to our questions, and the valuation of our business was in line with our expectations. He did a great job of putting our prospectus together, which represented the true value of our company. I would highly recommend Jimmy to anyone looking to sell - now or in the future!"
John Agans, Former Owner of Clive Power Equipment
Strategy
“Our mission is to help people, and Travis and his team help us achieve that end. We have worked with REP for over two years and give our highest level of endorsement to any business owner or practitioner seeking help with any administrative, accounting, financial, or tax needs. Choose Life, Choose REP, and know that you're in good hands."
Dr. Gregory McKernan, Owner of Vitae Family Care Clinic
Accounting
“Working with REP has given me more confidence and clarity regarding the numbers and decisions behind my business. Before working with Jimmy, I had reports and information living in several different places, which made it difficult to see the full picture and know what I should be focusing on. Jimmy took the time to understand my business and build a customized dashboard. I’ve valued our quarterly check-ins over the last few years to have a trusted expert to talk through my business. I would highly recommend REP Development & Consulting to any business owner who wants a better understanding of their financials and someone in their corner to help them make smarter decisions.”
Kelsey Russell, The Cornerstone Collective, RE/MAX Concepts
Strategy
"I've worked with Jimmy for the last five years. He is trustworthy, responsive, and motivated to serve his clients at the highest level. I find his precision and focus toward the end goal, coupled with his unique ability to align the right steps to reach the goal, unmatched."
Joe Schafbuch, Owner of Century 21 Signature Real Estate
Accounting
Your Team
The people behind the plan.
Jimmy Becker
Owner & Advisor
Jimmy lives in Ankeny with his wife and eight sons. Like you, his community is where he works and the foundation for his earnest desire to support his neighbors and foster social change. Jimmy has a passion for people, purpose, and problem-solving, and finds great satisfaction in organizing chaos and delivering sustainable results.
Drew Kueter
CPA & Tax Advisor
Drew earned a Bachelor of Business Administration in Accounting and Finance in 2023. Raised in Des Moines and now living in Urbandale, Drew is a Certified Public Accountant dedicated to helping small businesses and nonprofits navigate financial challenges with confidence. Drew enjoys long runs, board games, and spending quality time with his wife and two children.
Travis Hoerig
Business Advisor
Travis earned a Bachelor of Arts in Finance with a minor in Economics in 2023. He is originally from a small town in Northwest Ohio and lives in Urbandale. Travis is known for his strong work ethic, commitment to his community, and dedication to his faith. In his free time, he enjoys playing basketball and volleyball and values spending quality time with friends.
Lydia Cleghorn
Client Services Advisor
Lydia earned a Bachelor of Arts in Communication Studies in 2026. Born and raised in the Des Moines metro and proud to continue calling it home, Lydia is known for her dependability and passion for building meaningful connections. Outside of work, Lydia enjoys spending time with loved ones, trying new coffee shops, and being involved in her church community.
Ready When You Are
Schedule a discovery call
today.
Tell us where you're at. We'll reach out within one business day to set up a 15-minute conversation — no pitch, just a real look at whether we're the right fit for you